Self-published authors to get in iBookstore via Smashwords

By Chris Foresman in Ars Technica

Apple initially named five of the top six major publishers as launch partners for its iBookstore for the iPad. More recently, we heard that two independent publishers had signed deals to provide e-books and that Apple plans to offer free public domain titles from Project Gutenberg. Now, self-published authors will also get a crack at the iBookstore via deals Apple has struck with e-book publishing services Smashwords and Lulu.

Smashwords and Lulu are for e-books what TuneCore is for music. TuneCore will take your CD (or indie film) and upload it to the iTunes Store for a flat fee, eliminating the need to jump through all the hoops necessary to set up an account directly with Apple. All the royalties earned on sales of the album and individual tracks are then forwarded to the artist.

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